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It

It's Beautiful

The premise of 'It's Beautiful" can be simply stated: America is beautiful and Coca-Cola is for everyone. It celebrates Coca-Cola moments among all Americans and features snapshots of American families. We believe it's a powerful ad that promotes optimism, inclusion and celebrates humanity – values that are core to Coca-Cola. "It's Beautiful" shows just a few of the ways Americans enjoy our brand and how Coca-Cola brings families and friends together every day.

Since "It's Beautiful" first aired in 2014, we have continued to run it during major TV events. "It's Beautiful" has run across television and cinema broadcast – including national holidays of patriotism in America, such as July 4th and Memorial Day, and major moments in national and international sport and entertainment, like the football playoffs, New Year's Eve, and several Olympic Opening Ceremonies.
News Relate
  • Leaders

    Leaders

    March 13, 2017Since our first soda fountain sales in 1886, we have been a driver of marketplace innovation and an investor in local economies. Today we lead the beverage industry with more than 500 beverage brands ...view
  • Earnings Release and Investor Conference Calls

    Earnings Release and Investor Conference Calls

    March 13, 2017The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one...view
  • New Holiday Campaign

    New Holiday Campaign

    March 13, 2017ATLANTA – November 21, 2016 – Since the 1930s, Coca-Cola has been synonymous with the holiday season. From heartwarming ads and special-edition packaging to the Coca-Cola Holiday Caravan stops that ...view
  • 5 Questions with Muhtar Kent and James Quincey

    5 Questions with Muhtar Kent and James Quincey

    March 13, 2017ATLANTA -- Upon the recommendation of Chairman and CEO Muhtar Kent, The Coca-Cola Company's Board of Directors today announced it has approved unanimously an evolution of the company's senior leadersh...view
  • Statement Regarding CSPI Lawsuit Jan 4, 2017

    Statement Regarding CSPI Lawsuit Jan 4, 2017

    March 13, 2017This lawsuit is legally and factually meritless. We take our consumers and their health very seriously and have been on a journey to become a more credible and helpful partner in helping consumers ma...view
  • The Board of Directors of The Coca-Cola Company Elects Four Officers

    The Board of Directors of The Coca-Cola Company Elects Four Officers

    March 13, 2017ATLANTA, Dec. 8, 2016 — The Board of Directors of The Coca-Cola Company today elected four new officers. Barry Simpson, who was recently named Chief Information Officer, was elected as a Senior Vice...view
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