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Xiamen Toonney Tungsten Carbide Co.,Ltd
It

It's Beautiful

The premise of 'It's Beautiful" can be simply stated: America is beautiful and Coca-Cola is for everyone. It celebrates Coca-Cola moments among all Americans and features snapshots of American families. We believe it's a powerful ad that promotes optimism, inclusion and celebrates humanity – values that are core to Coca-Cola. "It's Beautiful" shows just a few of the ways Americans enjoy our brand and how Coca-Cola brings families and friends together every day.

Since "It's Beautiful" first aired in 2014, we have continued to run it during major TV events. "It's Beautiful" has run across television and cinema broadcast – including national holidays of patriotism in America, such as July 4th and Memorial Day, and major moments in national and international sport and entertainment, like the football playoffs, New Year's Eve, and several Olympic Opening Ceremonies.
News Relate
  • The Board of Directors of The Coca-Cola Company Elects Four Officers

    The Board of Directors of The Coca-Cola Company Elects Four Officers

    March 13, 2017ATLANTA, Dec. 8, 2016 — The Board of Directors of The Coca-Cola Company today elected four new officers. Barry Simpson, who was recently named Chief Information Officer, was elected as a Senior Vice...view
  • 5 Questions with Muhtar Kent and James Quincey

    5 Questions with Muhtar Kent and James Quincey

    March 13, 2017ATLANTA -- Upon the recommendation of Chairman and CEO Muhtar Kent, The Coca-Cola Company's Board of Directors today announced it has approved unanimously an evolution of the company's senior leadersh...view
  • New Holiday Campaign

    New Holiday Campaign

    March 13, 2017ATLANTA – November 21, 2016 – Since the 1930s, Coca-Cola has been synonymous with the holiday season. From heartwarming ads and special-edition packaging to the Coca-Cola Holiday Caravan stops that ...view
  • We're Reshaping Our Portfolio and System to Build Our Business for the Future

    We're Reshaping Our Portfolio and System to Build Our Business for the Future

    March 13, 2017Coca-Cola today reported Q3 2016 financial results. We caught up with President and COO James Quincey for his take on the company's performance in the quarter and the opportunities ahead. Take a look:...view
  • It's Beautiful

    It's Beautiful

    March 13, 2017The premise of ‘It’s Beautiful’ can be simply stated: America is beautiful and Coca-Cola is for everyone. It celebrates Coca-Cola moments among all Americans and features snapshots of American fami...view
  • Fourth Quarter and Full Year 2016 Results

    Fourth Quarter and Full Year 2016 Results

    March 13, 2017Strong Price/Mix and Solid Performance in Developed Markets Flagship North America Market Continues to Outperform the IndustryNet Revenues Declined 6% for the Quarter and 5% for the Full Year, which I...view
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