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It

It's Beautiful

The premise of 'It's Beautiful" can be simply stated: America is beautiful and Coca-Cola is for everyone. It celebrates Coca-Cola moments among all Americans and features snapshots of American families. We believe it's a powerful ad that promotes optimism, inclusion and celebrates humanity – values that are core to Coca-Cola. "It's Beautiful" shows just a few of the ways Americans enjoy our brand and how Coca-Cola brings families and friends together every day.

Since "It's Beautiful" first aired in 2014, we have continued to run it during major TV events. "It's Beautiful" has run across television and cinema broadcast – including national holidays of patriotism in America, such as July 4th and Memorial Day, and major moments in national and international sport and entertainment, like the football playoffs, New Year's Eve, and several Olympic Opening Ceremonies.
News Relate
  • It's Beautiful

    It's Beautiful

    March 13, 2017The premise of ‘It’s Beautiful’ can be simply stated: America is beautiful and Coca-Cola is for everyone. It celebrates Coca-Cola moments among all Americans and features snapshots of American fami...view
  • 5 Questions with Muhtar Kent and James Quincey

    5 Questions with Muhtar Kent and James Quincey

    March 13, 2017ATLANTA -- Upon the recommendation of Chairman and CEO Muhtar Kent, The Coca-Cola Company's Board of Directors today announced it has approved unanimously an evolution of the company's senior leadersh...view
  • We're Reshaping Our Portfolio and System to Build Our Business for the Future

    We're Reshaping Our Portfolio and System to Build Our Business for the Future

    March 13, 2017Coca-Cola today reported Q3 2016 financial results. We caught up with President and COO James Quincey for his take on the company's performance in the quarter and the opportunities ahead. Take a look:...view
  • Announces 55th Consecutive Annual Dividend Increase

    Announces 55th Consecutive Annual Dividend Increase

    March 13, 2017Increases Annual Dividend to $1.48 Per ShareATLANTA, Feb. 16, 2017 – The Board of Directors of The Coca-Cola Company today approved the company's 55th consecutive annual dividend increase, raising th...view
  • Statement Regarding CSPI Lawsuit Jan 4, 2017

    Statement Regarding CSPI Lawsuit Jan 4, 2017

    March 13, 2017This lawsuit is legally and factually meritless. We take our consumers and their health very seriously and have been on a journey to become a more credible and helpful partner in helping consumers ma...view
  • Leaders

    Leaders

    March 13, 2017Since our first soda fountain sales in 1886, we have been a driver of marketplace innovation and an investor in local economies. Today we lead the beverage industry with more than 500 beverage brands ...view
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